01. About Me

I don’t work with dogs.
I work with nervous systems.
With energy. With feedback loops. With trauma patterns.

What I do isn’t obedience training.
It’s emotional integration.

I built Zoeta Dogsoul to shift the conversation —
from control to connection.
From tools to trust.
From behaviour to relationship.

This page is not about programs.
It’s about perspective.

Sebastian Stroeller
NEIN
Noch Ein Impuls Nötig.

In sales, a NO does not mean the end. It is the beginning.
NEIN – Noch Ein Impuls Nötig – is a signal, not a stop.
It says: You’re close. But something is still missing. A clarity. An emotion. A resonance.

This principle does not only apply to sales.
It applies in training.
If a dog says “no” – through resistance, uncertainty or withdrawal – it doesn’t mean rejection.
It says: Noch Ein Impuls Nötig. Even more clarity. Even more connection.

And it applies in life.
Every ‘no’ you feel is a point of change.
You can break — or look deeper.
What is still missing?
What wants to emerge?
Sometimes the next step is not technology.
But presence.
One more impulse. And you’re in.

02. Projects

// Zoeta Dogsoul App Off-leash dog behavior training meets real-time feedback, driven by emotional connection. Built from fieldwork, not theory.

// Invisible Leash Program Our flagship behavior rehab protocol. Based on trust, not control. Running live in Chiang Mai since 2025.

// Straight Up Digital Boutique digital strategy & content agency. SEO architectures, neuro-linguistic branding, high-impact copy. Built for founders with fire.

// Theorycrasher is a raw video portal for decoding power, lies, and human behaviour. It’s where sharp analysis meets visual instinct. No filters. No sponsors. Just truth – in motion. Bold, unsettling, and – when we need it most – unexpectedly entertaining.

// ZoePaws is where real dogs meet real stories. From raw footage to rare moments – ZoePaws is a documentary hub for dog lovers who want more than cuteness. It’s where emotion, instinct, and silent communication come alive. No narration. No tricks. Just dogs – unfiltered, unforgettable, undeniable.

// Upcoming: A training framework for humans who want to lead dogs without breaking them.
Built to scale. Built to last.

03. Media

I don’t publish to be seen. I publish to shift. You’ll find me where conversations change — not where content performs. Visibility is not the goal. Influence is.

04. Contact

Want to work together? Want to talk about energy, behavior, branding or brain models? You can reach me directly.

📧 info@sebastian-stroeller.com

// FROM THE LOGBOOK

You Can’t Train What’s Not Connected

Most behaviour problems aren’t defiance — they’re symptoms of disconnection. This post is about listening deeper. To dogs. To people. To ourselves.

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He Sees You. He Just Doesn’t Choose You.

Your dog isn’t stubborn. He’s strategic. This post is about response, benefit logic, and why the real training starts with relevance — not commands.

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Why Systems That Once Opened the Door Now Shut It

Systems don’t reject you for being wrong — but for being right too early. This post is about structural use, silent erasure, and what happens when integrity meets strategy.

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You Don’t Get My Answer

Guidelines don’t make you effective. Presence does. This post is about NLP, mirroring, and why response is earned — not scripted.

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Frameworks Don’t Feel

Not all questions are real. This post is about borrowed language, synthetic empathy, and the people who think resonance can be copy-pasted.

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Pattern Recognition: What They Can’t Steal

Some people learn patterns. Others are built from them. This post is about logic, structure, and what separates insight from imitation.

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