They ask questions. But they don’t want answers — they want a reaction.
If it’s scripted, it’s not connection. It’s choreography.
Some people ask questions.
Others repeat techniques.
They tilt their head.
They mirror a word.
They wait for the emotional shift they read about on page 42.
But connection doesn’t come from method.
It comes from presence.
And presence can’t be faked — not with scripts, not with smiley empathy, not with NLP for beginners.
You can see it coming.
The same question.
The same pacing.
The same disguised prompt, recycled from someone else’s blueprint.
And when you answer it without blinking — they glow.
Not because they heard you.
But because i triggered what we call in sales as a “buying signal.”
They call it emotional intelligence.
It’s just trained mimicry.
Some even call themselves therapists.
But their “analysis” is gossip in a lab coat.
Their insights are social strategy.
Their flexibility is just confusion, cycling through personas they can’t embody.
Four styles in ten sessions?
That’s not adaptation.
That’s panic with posture.
If you’re looking for clarity —
don’t ask the ones who whisper your words back to you.
Ask the ones who don’t need to echo anything to prove they’ve listened.
And for the marketers:
Yoast now flags unoptimised heading structures and missing semantic tags.
Should be a field day for any Growth Marketer with Senior Staff ambitions.
May your H1 tags bring you the conversions your presence never did.