Sebastian Stroeller AI didn’t disrupt search. It disrupted relevance. New data shows: online business conversions have significantly declined — and continue to decline. Since AI tools entered the market. Not surprising. It demonstrates two things. First: Downplaying the impact of AI on all markets — especially online traffic — was a misjudgment. The impact is far greater … Read more
You can imitate form. But you cannot counterfeit origin. A reflection on why origin cannot be imitated. In a world crowded with formats, methods, and frameworks— there is something that cannot be copied. Not because it is legally protected, but because it is neurologically untransferable. It is not style. It is not idea. It is … Read more
Values collapse when no audience is present. Behavior speaks louder when the script expires. Something becomes clear when you live in Asia long enough: Western values function only under Western surveillance. Remove the audience, and the entire moral architecture collapses. Diversity, tolerance, free speech, compassion — all the things the West claims to embody — … Read more
When illusion becomes industry, truth becomes disruption. AI didn’t break marketing. It exposed it. The online marketing industry is panicking. Not because AI is taking their jobs — but because AI is removing their camouflage. For the first time, performance can’t be performed. It must be created. In no other field could someone be an … Read more
Strategy without depth becomes theatre. Vision without awareness becomes obsession. Some people design systems they can’t mentally execute. They build frameworks for others to carry out — expecting clarity from minds that never learned to think clearly themselves. Strategy, in the wrong hands, becomes theatre. Vision, without awareness, becomes obsession. To expect people to execute … Read more
The next algorithm isn’t data-driven. It’s behavior-aware. The future of search isn’t finding. It’s understanding who’s asking. What does a behaviorist do? He studies pattern — communication, movement, repetition, reaction. A behaviorist doesn’t care whether it comes from a dog, a human, or a bot. The structure is the same: input, feedback, adaptation, meaning. That … Read more
Innovation isn’t brilliance. It’s often just cheap labor with a spotlight. They call it progress — but it’s just performance priced below consequence. They call it disruption. But disruption that costs nothing isn’t courage — it’s convenience. Companies move where labor is cheap and mistakes are inexpensive, then mistake that affordability for innovation. It’s not … Read more
They light incense to hide the smoke. They preach reflection to avoid the mirror. They call it awakening. But what they mean is validation. A stage built from candles and mantras, where ego performs enlightenment and calls it healing. Most people mistake the stillness of control for the stillness of peace. Real awareness begins where … Read more
They mastered imitation. I mastered absence. They built walls of process. I built the void they feared. — On Control, Silence, and the Fear of Clarity It started with boredom. Not the kind that comes from doing nothing — but the kind that comes from doing things that mean nothing. I was in a software … Read more
They repeat “experience.” We repeat performance. You can fake a title. You can’t fake trajectory. — On Noise, Manipulation, and the Absence of Strategy Everyone claims to be a builder. But building means you understand time. If all you chase is momentary relevance, gossip, tactical sabotage — you’re not a strategist. You’re a symptom. We’ve … Read more