He’s not confused. He just doesn’t move for you.
On Dogs, Response, and the Myth of “Can’t”
“He doesn’t come when I call.”
“He’s not food-motivated.”
“He doesn’t like training.”
Let me offer another possibility:
He simply doesn’t choose you.
Not out of defiance. Not because he doesn’t understand.
But because — in his world — you don’t matter enough to move for.
Behaviour is not absence of skill.
It’s a reflection of relevance.
Dogs know what they want.
And they know where to get it.
They show up for dinner.
They show up when it’s soft.
They show up where they feel something in return.
When they don’t respond to you, it’s not because they can’t.
It’s because they don’t value the request coming from you.
This isn’t a training issue.
It’s a relationship audit.
And it works the same in business.
Your customers see the call to action.
They just don’t see the benefit.
So they don’t move.
Autopilot response? Only happens when the offer is anchored.
No benefit, no behaviour.
Relevance is currency.
And response is the proof of value.
You don’t need better commands.
You need better positioning.
In his world. In his logic. In his eyes.
He sees you. He just doesn’t choose you.