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MAP Language Lab

// MAP Language Lab · The App

Knowing a Formulation
Is Not the Same
as Having It.

Spaced-Repetition Training · iOS & Android · $29/month or $299/year

Most communication training teaches you what to say.
MAP Language trains what fires — the formulation that arrives on its own,
under pressure, before the moment passes.

MAP Language Lab — app icon
// Download the App
iOS · Android · One link
MAP Language Lab — the app
// Structural language that reaches the nervous system · Drill it until it fires
753
Learning Units
19
Modules
4
Drill Types
// What this is

MAP Language Lab is a spaced-repetition training app for structural conversation — the language layer that reaches the nervous system, not just the mind. Built on the Leitner system: every card you answer correctly moves forward. Every card you miss goes back to the beginning. What survives the spacing is what’s available when it counts.

MAP Language is not tied to any single method, framework, or field. It is a universal structural language — applicable across therapy, coaching, sales, HR, leadership, negotiation, and any conversation where precision matters. It translates into any language. It integrates into any existing approach. It does not replace what you already do — it sharpens how you do it.

Knowing a formulation is not the same as having it.
Having it means it fires in the room, under load,
before the moment passes.

The app trains the firing — not the knowing.

// Inside the app

Five screens. One instrument.

MAP Language Lab — screen 1 MAP Language Lab — screen 2 MAP Language Lab — screen 3 MAP Language Lab — screen 4 MAP Language Lab — screen 5
// What’s inside

19 modules. 91 sub-modules. 753 learning units.

Four drill types: flashcard, scenario match, multiple choice, and fill-in-the-blank. The complete language architecture — from foundation to advanced application.

The Seven Axioms — the rules every formulation obeys
The Twelve Lines — the arc reduced to its bones
The Arc — eight movements every conversation follows
The Pattern Library — seeding, supposition, presupposition, handing back, deepening levers, redirect and control, closing
The Three Seeding Laws — how to remove resistance before it forms
The Anti-Library — the sentences never to say, and what to say instead
State Reading — open, guarding, flooding — and the move each requires
Register Variations — the same pattern across formats and intensities
The Situation Encyclopedia — formulations across fifteen domains
Advanced Combinations — multi-pattern sequences
Annotated Case Studies — real sessions broken into decision-point drills
Seven Failure Modes — the ways practitioners break the work
Training Curriculum — seven stages to competence
Daily Practice Deck — fresh situation cards every day
// Two tracks

Same foundation. Same ethics. Different room.

Practitioner Track
For therapists, coaches, counselors, and anyone working with people in change. The therapeutic and coaching application of structural conversation.
Sales Track
The same language, applied to the buying conversation. The Sales Arc, the twelve objections with pre-emptive seeds and reactive lines, high-ticket B2C, B2B enterprise, the Sales Anti-Library, and annotated case studies.
// How it works

Spaced repetition. Five levels. One direction.

Spaced repetition moves each card through five levels. Cards you know well appear less often. Cards you don’t are the ones you see most. Over days and weeks, recognition becomes recall — and recall becomes availability.

Flashcard
Read the situation, produce the formulation.
Scenario Match
Match the right move to the right state.
Multiple Choice
Identify the structural response.
Fill-in-the-Blank
Complete the formulation from memory.

Guided learning path or free navigation. Resume where you left off. Progress tracking across all modules.

// Pricing

Two plans. One language.

Monthly
$29
per month · cancel anytime
  • Full access to all 19 modules
  • Both tracks — Practitioner & Sales
  • 753 learning units
  • Daily Practice Deck
  • Progress tracking across all modules
// Start Monthly
// Best Value
Annual
$299
per year · save $49
  • Everything in Monthly
  • Two months free
  • Same full access — both tracks
  • Daily Practice Deck
  • Priority access to new modules
// Start Annual
// Who this is for

Anyone who works through conversation.

  • Therapists
  • Coaches
  • Sales professionals
  • Team leads
  • HR professionals
  • Negotiators
  • Anyone who wants structural precision — not scripts, not intuition alone, but a language the nervous system recognizes

MAP Language is not tied to any single method, framework, or field.
It is a universal structural language.

It translates into any language.
It integrates into any existing approach.
It does not replace what you already do — it sharpens how you do it.

// Built by

Sebastian Stroeller

Behavioral Framework Designer · Chiang Mai, Thailand. Creator of the MAP Framework, NeuroBond, Active Rating, and Active Waiting. 25 years across behavioral science, technology, and business operations. Four published books — including The MAP Language Canon, the 205-page practitioner’s guide this app is built on. Six DOI-backed publications.

// Where it leads

The app stands on its own. If you want the full architecture, the path exists:

The MAP Language Canon — the 205-page practitioner handbook. Kindle & Paperback on Amazon.

MAP Language Certification — five days, online ($2,900) or in person in Chiang Mai ($4,900). Details here.

The Live Introduction — two hours, live, $7. Reserve a spot.

// Download the App — $29/month or $299/year
iOS · Android · One link
Knowing is not having. Train the firing.
sebastian-stroeller.com · MAP · The Language of the Nervous System

CHIANG MAI & I — WE FOUND OUR PACE.

Not too fast. Not too loud. But full presence.

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